Storage, or data storage, is essential to meet the demand for information from Big Data and the Internet of Things (IoT). When designing your storage environment and drawing up the backup plan, it is important to determine how to deal with unstructured data. And also how to handle videos, images, social media posts, and so on. The scope of this is many times larger than that of structured data. By classifying data, you ensure that the most important information for your organization takes precedence in availability and accessibility over less relevant data. With a flexible, scalable and redundant storage architecture, all your data is always securely available. The need for a quickly available backup becomes less relevant.